Natural Resources Defense Council – Advocacy Toolkit Design
I created social media graphics and design assets for an advocacy toolkit developed by the Natural Resources Defense Council. The toolkit called on California state leaders to protect communities from the dangers of neighborhood drilling and was shared with key celebrities and influencers to rally support for Governor Newsom’s proposed rule establishing buffer zones between residential areas and new oil drilling sites.
As part of the campaign, NRDC trustee Leonardo DiCaprio reposted the artwork on his Instagram to help amplify the public comment period around California’s oil and gas setbacks. This visibility was a major win for NRDC and its coalition partners, underscoring the power of compelling, community-rooted artwork in driving public engagement and advocacy.